Showing posts with label marketing a book. Show all posts
Showing posts with label marketing a book. Show all posts

Friday, September 2, 2011

Interview with Author Mandi Tucker Slack

Mandi Tucker Slack is the author of The Alias

You can meet Mandi in person, and get your own signed copy of her book this weekend, September 3, at Pioneer Book - 858 South State Street, Orem, Utah from 1-3 pm

The Alias: After a long and difficult divorce, Jacey thinks the worst is over. Little does she know she'll soon be forced to go undercover to protect her family, and in the process, she'll risk losing her identity, her future, and her heart. With a lightning pace, a good dose of humor, and a plot that's full of suspense, this thrilling novel is an edge-of-your-seat read.


Tell us about yourself:
I’m a mom of three great kids. I have two boys, ages 6 and 5 and a little girl, who is 2. I’ve been married for 11 years and we love living in Utah. I grew up in Emery County and I feel very blessed for the memories I have. I love the desert and mountains, and I’ve been interested in everything from archeology to paleontology…and I could go on and on. Really, I just love the outdoors. One of my favorite hobbies is collecting and searching for fossils in the desert and surrounding areas. I also grew up frequenting museums and accompanying my parents on archeological digs in the San Rafael, and I love to incorporate my hobbies and interests into my writing. I love spending time with my husband and children and we spend most weekends rock hounding or exploring new places as a family.

When did you first start writing?
As a young woman I loved to read. I devoured books and little-by-little my interest in writing developed. I wrote my first full-length novel when I was 12 years-old. It’s terrible, but I’ve held onto it through the years because, really, I am very proud of that tattered manuscript. Writing my very own adventure story was such a thrill, and since that time, I’ve always aspired to become a published author. Unfortunately, as I grew older, time became scarce and my writing fell to the background. Then, about three years ago, my husband returned to school and in the evenings while he attended classes, I wrote. I finished my first novel, The Alias, during his first semester. Not long after, I decided to take a chance and send my manuscript into a publisher. I had to work hard to see my dreams realized, but I don’t regret a minute of my time spent.


Tell us about The Alias:
Jacey Grayson is a recently divorced mother, who learns some frightening news about her ex-husband, John. Frightened, she and her son Blaze flee to Utah to hide among rural Mormons.


Is there a message or theme that you wanted to convey in this novel?

The main theme in The Alias is Jacey’s attempt to overcome years of abuse and develop a sense of who she really is. As the story progresses we see her desire to change and grow. She struggles with feelings of guilt and remorse for staying with her ex-husband so long and exposing her son to abuse, but as the story progresses we also see how she uses the lessons from her past to move forward into a more promising future.



What is your favorite hobby besides writing?
Rock hounding. I love to search for fossils and minerals. I spend most weekends in the desert or mountains looking for new rocks or fossil locales.



Do you see writing as a career?
I would like nothing more than to become a career author. I love to write novels. I have so much fun developing new characters and creating fun, suspenseful stories. Writing is just a part of who I am. I have several manuscripts, all in various stages of editing, and one day, I’d like to see more of my books on the shelves. Writing is a lot of work and very time-consuming, but it’s worth every minute. One of my greatest rewards has been the feedback from my readers. I’m so touched when someone tells me that they could relate to my characters or that my writing has touched them.  


What was the hardest part of writing your book?

I think the hardest part of writing is simply finding time and…commas. I hate commas. I’m not sure why, but correct comma use is beyond my comprehension at times. I feel bad for my editor.




Get your copy of The Alias today 
Learn more about this amazing author at MandiTuckerSlack.com 
Follow her on Facebook, Twitter, Goodreads


Thursday, September 1, 2011

On Writing and Publishing: An Author Shares Her Limited Knowledge! Part IV

Formatting: And You Thought Editing was a Nightmare!
Part I: Basic Formatting

As I was writing this section, I realized how long it was getting when I'd hit 6 pages on Word and had only gotten as far as formatting for your paper book. So I decided to divide it into 3 sections to make it an easier read.

I: Basic formatting  II: Formatting for your self-published physical copy  III: Formatting for your ebook

Now that we’ve covered the absolute joy that is editing, we can move on to formatting. Insert big, dramatic sigh here.  Why? Because formatting can be frustrating, and time consuming. However, there are some tricks that will help make this less painful. Unfortunately, those tricks are something you needed to do before you began writing.

Thanks for telling me now, you’re thinking. But I figure you have already completed—or at least mostly completed—you manuscript before you began searching out information about editing, formatting, and publishing. Just to keep everyone happy, though, I’ll go back and add a note to the first of these posts letting future writers know to come here first.

The main thing is to begin by removing most formatting rules before you begin writing. This is because once you’ve finished your manuscript then you go in and remove all formatting it also deletes all of your italics. Then you’ve gotta try to remember where they were, or make a copy of your manuscript before removing formatting, then go back through and add them back in. The other option is to go through and remove each piece of formatting. I personally think both would be just as time consuming as the other.

The reason for using loose formatting when you begin writing is that it’s much easier to go back and add formatting than to try to remove it. I’m going on the assumption that now, or at some point, you will be submitting as an ebook. It requires a very different kind of formatting, so that’s why we begin with the loose formatting.

Let me begin by saying this all refers to Microsoft Word. This is the program I use, am familiar with, and is probably the most used program by writers because it is so accessible. Of course, if you have a Mac, then this section may not help you—other than that most of the rules are probably the same. If you have a PC, and don’t have Word, invest in a copy now! Notepad just isn’t going to do it for you. This is also mainly for those of you who think you may decide to go the self-publishing route.  If you plan to try to find an agent, and then a publisher, then formatting may not be quite as important, other than you’ll want it to look as good as possible when someone does read it. If it’s a mess, it may hit the slush pile before the potential agent/publisher gets to the good part of your story.

So, here are the nuts and bolts of how you want to set up word before you begin. We’ll get to re-formatting soon enough.  If you’re doing this on a document which you’ve already started, then place your cursor somewhere in your document, and hit CTRL+A. This selects all of your text, and will apply changes to the whole document.

Before you do one single thing on formatting, turn your formatting marks on, otherwise you may as well be formatting with a blindfold on. Sometimes Word is tricky—what you see is not always what you get. No matter what step in the formatting process, you should always have this on. Of course you won’t want it on when you’re writing—that would be annoying. But you MUST have it one for anything formatting. How do you do that? you ask. Easy peasy. Find the little button at the top of your page that looks like a little paragraph mark. On Word 2010 it’s in the third pane over on the home page. On all you can find it under “options”. On all of them it looks like this: ¶. Keep in mind you need to set everything like this, no matter what size of book you’ll do later. We will go over specific formatting later.

1.       Paragraph (in 2010 this is under Home)

a.       Indents and Spacing: Alignment: Left, Indentation: Left, Special: First Line, by: .25 or .3, Spacing Before and After: 0, Line Spacing: Double

b.      Tabs (bottom corner of dialog box): .25 or .3, Alignment: Left, Leader: 0

c.       Line and Page Breaks: Everything should be unchecked except: Don’t hyphenate

2.       Page Setup (in 2010 this is under page layout)

a.       Margins: 1” all sides, Gutter: 0, Gutter position: Left, Multiple Pages: Normal

b.      Paper: 8.5” x 11”

c.       Layout: Section start: New page, Headers and Footers: everything unchecked, both set at .5”, Vertical alignment: Top

3.       Proofing, or Word Options (in 2010 this is under File>Options)

a.       Proofing: This is something of a personal thing. Whatever auto corrections you want Word to make as you type can be set here.

b.      Save: You can set your Auto-Recovery here. I suggest it be set for no longer than 10 minutes. 10 minutes of work lost is better than 10 hours of work lost.

c.       Advanced: Again, most of this is personal preference. The exception is for Cut, Copy, and Paste. On this, I suggest you change Pasting between documents and Pasting from other programs to: Merge Formatting. That way you don’t have to reformat something you’ve copied & pasted from somewhere else to match your formatting.

d.      This is also where you can customize your ribbon and toolbar.

4.       Specialized formatting: If you have somewhere within your text a letter, or note that you’re showing, you’ll want to italicize it, then highlight the specific paragraph and format it as follows:

a.       Paragraph: Indents and spacing: Indentation: Set Left and Right the same, usually 1” works well

If you have a dream sequence, you should italicize it, but keep the paragraph boundaries the same as the rest of your text.

5.       Extras: Make sure you’ve added all of your extras (which should probably be done when the manuscript is completed and not before):

a.       Facing title page: this is where you can list previous works. If you have no previous works, you can omit this and just begin with the title page

b.      Title page: Full title and author’s name. If you are self-publishing, and have created a “publishing company” you can list that at the bottom of the page. The title should be centered horizontally. No punctuation on this page, unless it’s a specific part of the title, or your name (example: M.D.).

c.       Copyright page: This is an important page! You don’t have to go out and apply for a specific copyright. Books are considered the intellectual copyrighted property of the author and/or publisher without any official copyright. Make sure you use the © symbol, year, and your name. Example ©2011 Cindy C Bennett.  You also put your ISBN on this page. Your ISBN will be different for a paper book and an ebook, so you will want to just put the letters for now, and add the numbers later as your format for each type of book. Any credits for the cover design or cover photos belong here.  Most books will also use this page for “Printed in the United States” or wherever you are having it printed.

d.      Dedication page: This is where you dedicate your book to the nice person who wrote a blog teaching you how to format!  :o)  All right, fine, go ahead and dedicate it to someone you love/admire/are grateful to.

e.      Contents page: This is completely optional, and will depend on whether you want it in your book, or not

f.        Preface or acknowledgements: If you want a preface, it goes here. You would then want to put your (optional) acknowledgments page at the end. If you have no preface, you can choose to put an acknowledgments page here, or at the end. Or nowhere, if you don’t want one.

6.       You’ve turned this little guy on, right? If not, do it now. You page will suddenly be filled with all kinds of strange marks. This is good; it means you’ve done it right. Now, you need to go through your entire manuscript looking for inconsistencies in your formatting if you’ve already finished the manuscript, or are even just a few pages in.

a.       The beginning of each paragraph should have this exact same mark (called a pilcrow, if you care). It should never have an arrow. An arrow is caused when you’ve returned/entered, then manually hit tab rather than having your document formatted to automatically tab for you. If there is an arrow, you haven’t set up your formatting correctly. Set up your Indents and Spacing (below) then back space all those arrows out. A note: if you are using numbering or bullets for something, it will show an arrow between the letter/number/symbol and your text. That’s the way it should be for that.

b.      There should be no more than ONE dot between each word. It looks like this:  · sort of a period hanging mid-air. If there is anywhere you have two or more, remove those spaces. Former college student who was taught to put two spaces between sentences?  Change those habits now! It looks bad in a book to have more than one space between words and/or sentences.

c.       The end of each chapter should have no more than 8 hard returns. This will show as 8 of the pilcrow (or paragraph) marks. DO NOT put in page breaks, section breaks, or anything else at this point. If you can’t stand not having the page breaks, that’s fine. Just know you’ll have to go back and undo them all when you are formatting for ebooks, and change them to section breaks when formatting for a paper book.

d.      Keep this feature turned on as you are doing specific formatting as well.



So now you have your basic formatting. And that truly is basic formatting. Save** your document then make a copy of it (you’ll have to go to your documents folder for this step). The basic formatting is going to be the preferred formatting of most agents and publishers. However, if you are going to submit, read their specific formatting requirements first then format your copy accordingly. Once this is complete, you’re ready for specific formatting.

**A note on saving: Give your doc a name at the very beginning, when you first start, and train yourself to hit CTRL+S as often as possible, preferably every 10 minutes. Save yourself the heartache of a crash or shutdown that loses your manuscript!
Have a happy week, and a joyous formatting experience!

Tuesday, August 9, 2011

On Writing and Publishing: A Writer Shares Her Limited Knowledge!

INTRODUCTION

One of the things I’m asked about quite frequently is how I went about publishing my books, and how I market them. If you are self-published, you are the one who will write, edit and format your book. If you are traditionally published, you are still the one who will write, and edit your books. You’ll have an editor look at it and give you suggestions, but ultimately, it will be up to you to make sure the product out there on the market is the product you want your name on.

If you have self-published, you are your own marketing director. If you are traditionally published, guess what? You are still your own marketing director. I speak from experience, as well as from reading of others’ experience. Unless your name is Stephenie Meyer, Danielle Steele, or Stephen King, your publisher is not likely to run out and drop thousands of dollars on marketing your book. They can’t. It wouldn’t make sense for them financially. They can help you, give you ideas, arrange book signings, etc., but beyond that, it’s up to you.

So I decided I would run a series of articles on my blog addressing some of these things. I’ll start at the beginning (such as it is) and try to coherently follow each article with the next step in the process that I used. Of course, if I follow true to form, I’ll later remember things I forgot to include, so will include them in later articles, with a note to make you aware of these brain blips.

I would also invite those of you who wish to contribute to either add comments below the articles, or if you’d like to guest blog on a specific subject, I would absolutely love to have you. I’ve added the “sign-up by email” feature on here for those of you who want to see the articles, but don’t want to have to search them out when I get around to posting them. I promise to never use your emails for any nefarious purposes, including but not limited to selling them to spammers.

Here is a basic outline of the articles I have planned (subject to change upon my whim):

1.       Introduction

2.       Writing: Where Ideas Come From

3.       Editing: A Necessary Nightmare, aka the Un-Fun Part of Writing

4.       Formatting: And You Thought Editing was a Nightmare!

5.       To Self-Publish or Traditionally Publish is the Question, and Just Where Can I Get it Done?

6.       The Price is Right, Right?

7.       Marketing Part I: Beginning to Market Your Book Without Breaking the Bank

8.       Marketing Part II: Selling Your Book—or Not—Without Sinking Into an Irreversible Depression

9.       Marketing Part III: Getting Yourself Interviewed, Reviewed, and How NOT to React to Criticism

10.   Marketing Part IV: Getting Your Name Out to Readers and Not Just Bloggers—As Wonderful and Necessary as They Are!

11.   When is Enough Marketing Enough, and When to Start Writing the Next Bestseller

Hopefully that will cover all of the areas that I pretend to know about. I do not in any way, shape, or form claim to be an expert in any of this. Hence, the free advice. And that’s exactly what it is—advice. Take it with a grain of salt, understanding that I can only speak from my own experience, and that what works for me may not work for you (or vice-versa), and that I am limited in my knowledge. I am constantly learning, and will come back with corrections, updates, or new ideas as I discover them.

So, with that disclaimer, let the games begin…oh, what am I saying? Other than the writing part, it’s all hard work! But absolutely worth it. I promise.